"Güvenli Gelecege ROBOTEK'le El Ele"

Social Responsibility Campaign

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This project won the first place in the education category in the “Let's Imagine Realize” competition organized by KKB.
 

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The goal of the project

   With the ROBOTEK application designed, we aim to control the unconscious use of technology by children and to make the time spent with the technology more efficient.

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Summary of the Project

   Technological devices and other innovations that are a part of our lives especially with developing technology affect our lives in many ways. We see one of these effects on our children. While producing this project, we tried to develop a method in which children could use it more efficiently without keeping them away from technology.

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   For this purpose, appropriate project partners and stakeholders were searched by looking back. For the healthier progress of the project, appropriate market and competitor analyzes were conducted and historical researches were conducted. As a result of the researches, we created the project by determining the most appropriate approach to the children we know to be sensitive. The activities and contents required for the promotion of the project were developed. The visuals of the project, public relations process and promotional campaigns were designed.

 

 

Brands: KKB (Credit Registration Office- Turkish Findeks Office)

Format: Social Responsibility / 360 Degree Communication Campaign

Theme: Proper use of technology by children

Slogan: Güvenli Geleceğe Robotek'le El Ele

Degree: 1st / Category Winner

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Creative Team

Hacer Yenişar

Onur Kenar

Sahure Çağlar

Sadık Atakan Aksakal 

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*** Contact me to learn more about the project's stakeholders, research and public relations work.